ReyesMaríndesignsidentitiesthatholdupinthewild.

Ferro Type Foundry

Ferro cuts one typeface a year and sells it directly, no distributor. They needed an identity that could be set entirely in their own unreleased weight — the wordmark, the specimen sheets, even the invoice template. I built the mark as a 6-weight custom variable font extension of their in-house face, so every touchpoint doubles as a specimen for the thing they actually sell.

Deliverables: wordmark, 6-weight custom font extension, specimen sheet system, packaging for physical type samples.

“Most studios would've handed us a logo and called it done. Reyes handed us a second typeface.”

— Dana Ferro, founder, Ferro Type Foundry

Meadow & Co.

Meadow stocks 40 plant varieties and reprints labels weekly as stock changes. The system had to work in one ink color, printed in-house on a thermal label printer, and still feel considered. I designed a modular label grid keyed to plant family rather than species, so new stock slots into an existing visual language instead of needing a new label designed every week.

Deliverables: wordmark, single-ink modular label system, care-card template, storefront signage.

“We haven't needed a designer since. That was the point.”

— Priya Adjei, owner, Meadow & Co.

Hollow Loaf Bakery

Hollow Loaf sells wholesale to 30 grocery accounts, which meant the branding had to survive fluorescent cooler lighting and a paper bag, not a styled flatlay. I chose a two-color system with heavy type contrast specifically so it would still read from four feet away under bad lighting — the actual condition the packaging lives in most of its life.

Deliverables: wordmark, bag and twist-tie system, delivery van livery, wholesale order-sheet template.

Birch & Awl Furniture

A one-person furniture shop needed a mark that worked branded into a table leg at half an inch and painted on the side of a delivery truck at three feet — same mark, no secondary lockup. I drew it as a single continuous line so it brands cleanly by router, laser, or paint at either scale without simplification.

Deliverables: wordmark (single continuous-line construction), branding-iron stencil, delivery truck livery, care-card insert.

“It's routed into every piece we make now. Cheaper than a hangtag, harder to lose.”

— Tomas Ilić, founder, Birch & Awl Furniture