Eight people. One media buyer. No middleman.
We design the poster and buy the wall it goes on.
Broadside is an out-of-home studio — billboards, transit takeovers, wheatpaste runs, gig posters. We plan the campaign, design the run, and place the media ourselves, so nothing gets lost between the studio and the street.
Work
Six campaigns, six markets.
Redline Cycles
Transit-shelter takeover for a bike shop's spring sale
Hollow Point Records
Wheatpaste run for a record label's album release
Marrow & Ash
Billboard campaign for a regional barbecue chain's opening
Understudy Theater Co.
Poster and transit campaign for a season announcement
Loose Change Coffee
Sandwich-board and window-cling campaign for a five-location relaunch
Nightcrawler Fest
Festival-wide poster and wristband-graphic campaign
We report impressions, not vibes. Every campaign closes with a real media-delivery number, not a case-study adjective.
Approach
Design the poster last, not first.
We start with the route — which walls, which platforms, which corridor, because a headline that works on a 14-foot billboard reads completely differently on a bus shelter at eye level. Then we buy the media, so the campaign is priced and placed before a single word is set in Unbounded. Then we design to the actual size and viewing distance of the placement. Then we run it and pull the delivery numbers ourselves — no third-party report you have to take on faith.
4–40
Poster-run range we work in — we turn down 40-city national buys
Studio
Eight people, one media buyer, no account layer.
Broadside is Jamal Okonkwo (creative direction), Rosa Bellweather (media buying), Theo Nakamura (production), and five designers who each run their own campaigns start to finish. There’s no strategist handing a brief down a chain — whoever designs your poster is on the call when we buy the wall.
“Broadside told us which three bus shelters actually got seen by our customer and which nine were wasted spend. Nobody else we talked to would say that part out loud.”
“They design for the size of the wall, not a mockup on a laptop screen. Our billboard actually reads at 60 miles an hour, which is apparently rarer than it should be.”
“Most studios hand you off to a media buyer you’ve never met. Broadside’s media buyer was in the kickoff. That’s the whole pitch, honestly.”
Contact
Tell us the market. We’ll tell you the wall.
Send us the city, the budget range, and what you’re advertising. We’ll come back with a real media plan — which placements, what it costs, and what reach to expect — before we design anything.
Book a campaign